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abhi · 18-10-06

Punjab is all set to experience the phenomenon of a major retail boom, representing a grand opportunity to all the retailers at large to exploit its huge consumption potential...

However, there does seem to be an oversupply in most cities and the competition will heat up...

The challenges for mall owners lie in not just roping the top-brands, but also retaining and sustaining their presence. The success of malls in the long run would depend on number of real customers generated as opposed to mere foot falls created. Apart from strong and reliable infrastructure, a right tenant mix needs to be ensured as also strategies that prove profitable for the tenants. The challenge here lies in attracting the middle-class and rural customer, who will look for better options not just in variety but in pricing as well. They will only succeed if the price factor is taken into consideration of whatever products are being sold, in direct proportion to income level of the masses, in and around the area. The developers that have a vision understand what it takes to setup and manage a mall will survive while those looking for a quick buck will surely bite the dust....

18-10-06	#7
abhi Member Join Date: Oct 2008 Posts: 150 My Mood: Thanks: 0 Thanked 4 Times in 4 Posts	Future Challenges .... Punjab is all set to experience the phenomenon of a major retail boom, representing a grand opportunity to all the retailers at large to exploit its huge consumption potential... However, there does seem to be an oversupply in most cities and the competition will heat up... The challenges for mall owners lie in not just roping the top-brands, but also retaining and sustaining their presence. The success of malls in the long run would depend on number of real customers generated as opposed to mere foot falls created. Apart from strong and reliable infrastructure, a right tenant mix needs to be ensured as also strategies that prove profitable for the tenants. The challenge here lies in attracting the middle-class and rural customer, who will look for better options not just in variety but in pricing as well. They will only succeed if the price factor is taken into consideration of whatever products are being sold, in direct proportion to income level of the masses, in and around the area. The developers that have a vision understand what it takes to setup and manage a mall will survive while those looking for a quick buck will surely bite the dust....