Rudrapur-Uttranchal
Rudrapur a dusty town you could zip through in five minutes on your way to Nainital ,slowly became just another milestone in the foothills of the Kumaon Himalayas.
The Rudrapur roads are still dusty and pock-marked, but the traffic has suddenly turned heavy. Trucks loaded with industrial products and buses carrying workmen routinely clog the town's small arteries.
Real estate prices have shot up 10-12 times in the last year. Billboards can be found all the way up to Delhi, 275 km away, inviting you to buy swank apartments with distinctively upmarket names like Piyush Greens.
Real estate deals running into crores of rupees are no longer uncommon in Rudrapur and in adjoining towns like Haldwani, as are extortion calls from the local mafiosi. The town, where visitors struggle to find a decent hotel room at present, could soon boast of a Radisson and a Taj Ginger.
After all, India Inc is pumping in well over $2 billion in the Pantnagar Integrated Industrial Estate on the outskirts of Rudrapur. The sugarcane and paddy fields have given way to pre-fabricated industrial structures. Sturdy Sikh farmers atop tractors have had to make way for senior executives in cars and SUVs. The buzz of a boomtown is unmistakable.
In the last two years, 397 plots have been sold at Rudrapur to set up industrial units. The list of buyers includes top companies like Tata Motors, Bajaj Auto, Escorts, Voltas, Britannia, Nestle, Parle Biscuits, HCL, Hewlett-Packard, Dabur, Kores India.
Ashok Leyland (on 175 acres) and Lenovo too are expected to be here soon. Once all the units are on steam, the town is expected to churn out products running into billions of dollars every year and provide employment to over 44,000.
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