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Footwear brand Aadidas has launched the Adidas Retail University (aRU).

This is a multi-tier training programme aimed at developing a generation of excellent retail professionals in India. Based on a global retail training programme, aRU is a pan India training initiative with the objective of training all front-end sales staff, thereby equipping them with the adequate knowledge and skills to deliver a first class shopping experience to consumers at adidas exclusive stores.

With the aRU, Adidas aims to take its retail efforts to the highest level of professionalism and excellence. Several hundred staff at various locations in India will follow a structured training process covering topics such as customer service, selling skills, visual merchandising and shop management. The objective is simply to set the industry standard in customer service at retail.