Got an Email about a new pre-launch in Whitefield called Serene Town. Any idea about the location of the project and reputation of the builder?
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  • Project is next to Sobha Amethyst and Adarsh Serenity in Kannamangala. 68 acres East Lalbagh botanical garden is proposed in the same location.

    Builder is VBHC - Land belongs to VBHC and Axis spaces (50/50). Axis spaces is a FDI fund of Centrum.

    VBHC normally builds budget housing and they have already built 2000 houses across Bangalore and Chennai. Another 1000 apartments are in progress across Mumbai, NCR, Bangalore. This is their first luxury high-rise (as in 14 floors) project with all amenities. 224 apartments on 2.6 acres with basement + Stilt + 14.

    Builder (IMHO) is reliable. Not a fly-by-night operator like several others. Suggest you go and check the Anekal project and see the builder completed project and then decide.

    Rest you need to go and check the Whitefield project yourself.
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  • VBHC Whitefield Serene Town details

    Post the above discussion, requested further details from VBHC sales and below are some pics they sent across. On phone, they said they've already sold 40 flats from last week's pre-launch and price may be increased today. But don't know whether this is marketing hype or reality...better go and check the availability at the project on your own.
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  • Site check - Serene Town

    Went and checked the project today along with a friend who wanted to book a 3BHK.

    The sample flat had luxury amenities - MBR wooden flooring, Jaquar bath fittings, Roma, really thick internal walls, tiling was very good quality and finish was excellent by VBHC standards. Have seen their Anekal project.

    Sales informed they've sold 55 flats (out of total 224).

    Price is 3400 (up from the pre-launch of 3200). Car park, PLC, other charges are extra.

    Power backup of 1KVA per flat. Delivery in 2017 (very late as per me). Carpet ratio of 74% which is decent by current Bglr stds. I guess.

    Area is pretty empty now with just Sobha Amethyst/Amadeus, Adarsh Serenity and Mantri Global heights. Front facing land is owned by some educational institute for medical sciences and its reserved for educational purpose. So no RE projects may come on that. Diagonal corner land (68 acres) belongs to the botanical dept. of Karnataka.

    Next door was Mantri's project which we also went and checked up (out of curiosity). Mantri was completely empty, quality was pathetic (windows and doors looked like LIG housing) and it seems its re-branded project (by a second class builder). Price was an atrocious 4000+/sq.ft.

    VBHC Sales also took us to the corner of the road to show the gate where East lalbagh site was approved (all we saw was a Botanical/Horticultural dept. gate, so God only knows when that will come up, if it will).

    Finally friend booked one flat but I doubted whether they would be able to deliver all they have promised in their pricing. Luxury finish, amenities (power backup, pool, park, gym etc.) in 3400. Risk is entirely yours. Have seen too many builders promise the moon and not deliver.
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