PVR cinemas, Inox, Fame, Imax and many more! The multiplex mania in Ludhiana cannot get better. In the next 2-3 years time, Ludhiana will have at least 50-60 screens in 24-odd upcoming multiplexes and shopping malls.

PVR has taken the lead in Punjab, by opening their first four-screen multiplex at Flamez mall in Ludhiana.

PVR Ltd will be coming up with 44 cinema screens in Punjab with an investment of around Rs 130 crore (about Rs 3 crore per screen) and all will be ready by the mid of 2009. The company is planning to open at least 80 screens in Punjab by 2010-end. These screens will be coming up in Ludhiana, Bathinda, Jalandhar, Chandigarh, Mohali, Khanna (district Ludhiana) and Amritsar.

Ajay Bijli, chief managing director, PVR group, who was in the city to launch the PVR multiplex, said the cinemagoers could look forward to novel movie watching experiences shortly.

Bijli said, “We will have special discount days shortly. There will also be discounts during off hours. Also, we will be launching loyalty scheme, where our regular audience will collect loyalty points and enjoy additional benefits.”

Ajay Bijli further said the benefits of an entertainment tax exemption bestowed upon by the state government had been extended to the public. The ticket at PVR cinemas would range from Rs 75 to Rs 150, comparatively lower than its other multiplexes.

Another New Delhi based Rs 500-crore real estate development group Spirit Global Constructions Pvt Ltd, is coming up with 60 malls and multiplexes in Punjab by 2010.

“For creating family entertainment centres, the company has tied up exclusively with the Pyramid Saimira Theatre Ltd, India’s largest theatre chain company. In Punjab, we plan to have at least 250 screens and are also planning to come up with 15-20 seater multiplexes where one can have his personal movie party,” Anuj Malhan, director of the company told Business Standard.


Source: Business Standard
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