The only safe and consistently profitable route in real estate is a long-term investment. Also, selling property as fast as possible in challenging market conditions is a wrong strategy

Real estate is not a `getrich-quick' investment route. It pays off only one invests in a property for at least three to four years.

Even with a long-term investment horizon, one should have a clear exit strategy in mind before buying into real estate for investment.

During the boom years in India's real estate markets in early 2008, a number of investors would `flip' their properties (buy a property, hang on for few months for the prices to go up and then sell it for an instant profit).

Thankfully, the `flipping frenzy' has cooled down since then. The only safe and consistently profitable route in real estate is long-term investment.
This is why it is extremely important to know what will happen a few years down the line to the property market in general, the location and property in particular and your own finances. A savvy real estate investor must realise that unrealised gains are meaningless and know when to take money off the table.

The property investor must decide on the investment horizon (period between purchase and resale). A detailed analysis has to be done of the tax impact of exiting a property investment. Expenses such as legal fees and brokerage charges need to be factored in.

Prepayment penalties for early loan closure and stamp duty impact for the buyer, too, must be considered.

The investor must determine whether the eventual resale price will benefit from refurbishing or enhancing the property before resale.

Potential rental income until the investment horizon is reached and the property is sold must be calculated.

Irrespective of the timing, a property investor must always focus on having the highestquality asset base.

This means the qual ity and specifications of the building, the specific location, the depth of the infrastructure and accessibility.

Selling the property as fast as possible in challenging market conditions is a wrong investment strategy. The important factor to determine is where the market stands in the current real estate cycle.

This is the most crucial aspect of timing a successful and profitable real estate exit. All industries are cyclical in nature ­ and as long as there are business and demographic cycles, there will be real estate cycles as well. In the cyclical world of real estate, the biggest profits are made when one buys discounted real estate nobody wants, and then sells it at a higher price tag when everybody wants it.

There are often periods of continued growth during a prolonged upturn in the real estate cycle. A real estate investor should guard against becoming overly optimistic at such times.

It is important not to lose one's risk perception. By the same coin, investors must not become overly pessimistic during a downturn in the real estate cycle. Investors should ensure that they do not overestimate potential demand, or project current trends indefinitely into the future. They should view a market boom with caution and search for opportunities in downturns.

Successful investor strategies that achieve above-market returns over the long run come only from a sound understanding of the macro and micro market cycles and correct market timing. A degree of contrariness is also essential, since popular opinion on property market trends must always be weighed against one's own experience, educated instincts and judgement.

Such instincts cannot be obtained by research alone, because definitive information on the Indian real estate market is rather thin on the ground. Unlike in more developed markets such as the US, where research on real estate cycles began as early as the 1930s, comparable research of Indian real estate cycles is scarce. The lack of granular data on geographical and micro-location-based property market trends has much to do with this state of affairs. Also, property cycle phases in India are not consistent in length, making it difficult to predict when a new phase will begin.

All this means that guidance and constant mentoring by more experienced property investors is more or less de rigueur.

Finally, from the timing perspective, a professional property investor will exit the property if a good deal comes along. In some cases, selling also becomes necessary because urgent financial need is a factor. When the investor decides to exit, the price should be guided by open market valuation. It is neither professional nor advisable to wait until a dream figure based on opinions is achieved.

The author is managing director West, Jones Lang LaSalle India
Read more
1 Replies
Sort by :Filter by :
  • Lots of buyers invest in new projects and sell once project is about to be completed … Is this strategy is good OR one should wait for more years for benefits… Once property is ready and will the price also increase in the same trend while on construction stage trend (More construction ..more BSP )

    How other buyers think on selling under construction property. Pls provide your view on two conditions….normal condition with no Slowdown in market… and what about in RE slowdown case