Oberoi Group, which boasts to initiate the luxury hotel trend in India, is continued to serve to the leisure of big pockets having dense plans to create good quality hotels across the country. Let’s read some excerpts from an interview of the Oberoi Group’s Vivek Govil on their current strategy

What are your expansion plans of your luxury hotels in India and internationally?

In India we have projects in Goa and Rajgarh – which will be a completely leisure hotel. We also have Oberoi coming up in Gurgaon, Bangalore and Hyderabad.

Outside India, we have the UAE; we are also opening a property in Cambodia and we are also launching this October the The Oberoi Zahra, Luxury Nile Cruiser – which will take cruising on the Nile to a completely different level.
And then there is the luxury train which will cover Delhi and Rajasthan. Most of the key agreements with the railway authorities have been signed, so we should see that starting work soon to be ready late 2009, early 2010. There are a few operational in India currently, but I don’t think there of them are truly luxury products, like ours will be, with fully customised coaches and a spa and the Oberoi service.

The group will be putting in its own investment in hotels like the ones in Rajgarh in Madhya Pradesh, in Goa as well as in Bandra Kurla in Mumbai. We are looking at an investment of about Rs9 billion ($233.7 million) by 2011 to develop these three properties in India besides entering into management contracts abroad.


What are your plans in the UAE?

We have already signed a management contract for a hotel in the Business Bay, this will be open by 2009. The property will be located in the Business bay, and will therefore be pretty much a city hotel. And, because of its location, the hotel will cater predominantly to the corporate guests, but because you will get the service and facilities that one would expect from a high end leisure hotel. In Abu Dhabi, there will be a property in the Al Raha development and there are plans for a 40-acre resort on the Yas Island.

What are your plans for the rest of the region?

The rest of the region will see a couple of projects too. Most of them are still under initial discussions, but we have probably been in this business long enough to know that till it happens, nothing has been signed and announced. Oman is certainly a market we are looking at right now.

How much does the Oberoi contribute to tourism in India, to destinations like Rajasthan?

Until we built the Oberoi Rajvilas 10 years ago, India was a cheap and nasty destination. It was a backpacking destination where you went and stayed in $50 hotels and you came prepared to fall ill and that was part of the experience and adventure. In a sense we created the luxury market in India.

So, I think in a sense we put India on the luxury travel map. Since then, we have grown our own chain and other people now, seeing the opportunities in India have followed our steps and have created more of these little islands of good quality hotels across the country.

So, yes, we have made a huge contribution if it’s not necessarily all in terms of direct investment. And we’ve done more develop, the summer months which was traditionally a lean period for the entire industry.


source: ttnworldwide.com

source: ttnworldwide.com

source: ttnworldwide.com

source: ttnworldwide.com

source: ttnworldwide.com

source: ttnworldwide.com

source: ttnworldwide.com
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