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Theme Townships Make Inroads into Real Estate Market


Theme Townships Make Inroads into Real Estate Market

Last updated: December 27 2012
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  • Theme Townships Make Inroads into Real Estate Market

    A home on the banks of the Ganges at Haridwar, Rishikesh, Varanasi. Living in a beach village in Goa or Kerala. An abode at the feet of Lord Krishna in Vrindavan or life in an average Rajasthani village.

    These are just some of the taglines adopted by real estate developers to make their projects more attractive to the property buyers leading to a new trend of theme townships, a trend that is getting stronger by the day.

    So, you have the Geetanjali residency located next to Swami Ramdev’s Patanjali Yog Peeth outside Haridwar. And AIPL’s Tridev city is all set to develop a chain of villas and duplexes in the holy city. Located on the banks of the Ganges is AEZ Group’s Aloha Rishikesh, just 1.5 km away from the Laxman Jhoola. The group is also building a township in Gurgaon by the same name (Aloha) revolving around the theme of Hawaii, where the design of the whole complex will be such that it will remind you of beaches, colour and flowers. Townships like Vedic Village and Divine City by local developers are also on the offing in Haridwar.

    The spiritual angle has always been a big draw for tourists coming to India. For us, it is also a marketing initiative that helps differentiate as well as attract like-minded people.

    Move east of Delhi, towards Vrindavan and Mathura, and you will come across Suncity’s township at Mathura, Radhika Kunj by Ravindra Home Developers as well as townships by Magsons and Prabhatam Buildwell among many others.

    Townships are also coming up on the outskirts of Varanasi, primarily to cater to the devout. Magarpatta City outside Pune, promises a life that revolves around the Rutu Chakra - the eternal time wheel of nature.

    The Tirupati Urban Development Authority is planning a township spread over 145 acres in Surappakasam village, near the holy town, with an eye on NRIs and millionaires wishing to spend their twilight years at the abode of Lord Venkateswara. Also noticeable is the development of townships with a theme that is in sync with the surroundings. This is more prominent in a state like Rajasthan, where most townships are sporting a local flavour - offering villas and apartments designed like the erstwhile Rajputana havelis and palaces. The Sun Heritage City by the Essel Group is a case in point, offering local flavour in state-of-the-art style.

    The beach villages being developed in Goa by Vian Infrastructure.
  • #2


    Re : Theme Townships Make Inroads into Real Estate Market

    Being close to God is fine, but are the developers taking measures to protect these little towns from the rush of new residents? As concerned citizens, I feel buyers of such properties should be concerned about issues like waste management and civic infrastructure. After all, it is the sanctity of these towns that draws these investors, and which is most likely to be eroded with a surge in population in new townships. Dreams shown by real estate developers could come crashing down once they make their exit from the project.


    • #3


      Re : Theme Townships Make Inroads into Real Estate Market

      Hi, this post is very informative; however I would like some specific information. If someone can help me. Best Regards,
      Last edited April 3 2007, 11:32 PM.


      • #4


        Re : Theme Townships Make Inroads into Real Estate Market

        Is any credible developer launched plots in varanasi ?
        Pls let me know


        Have any questions or thoughts about this?