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- Very interesting article. How do you think the rise of property real estate sites (e.g. makaan) is shaping the markets out there?CommentQuote0Flag
- Originally Posted by Soni80Very interesting article. How do you think the rise of property real estate sites (e.g. makaan) is shaping the markets out there?
Makaan seems no different than other classified sites. After all, they are just trying to grab a share of the pie. How do they influence buyer behavior? I don't know.
Being exposed to various projects and builders is one thing (through websites, radio, tv and other mediums) but getting influenced by them in a buying decision does not really make any sense.
People buy when they have done their homework i.e talking to other people, reading reviews online and through print media.
Having said that, I don't think these property listing sites influence a buyer in the decision making process.CommentQuote0Flag
- Internet influence on buying decisions is limited to providing quick information about projects,flats for sale/rent etc.
Hardly anyone buys without seeing the physical asset by site visits.CommentQuote0Flag
- That's true from a buyer's point of view. It would be foolish to make such a big investment without doing proper due diligence.
From a sellers/broker's point of view, how effective do you think these real estate websites are to advertise their properties? Do you think it makes sense to advertise on multiple property websites?CommentQuote0Flag